Search Engine Optimisation

S.E.O stands for Search Engine Optimisation. It basically involves making a website more 'search engine friendly', with the ultimate goal of getting your site listed higher within search results, thus generating more traffic for your website.

There are many methods and techniques used to do this, I use the following techniques when designing and coding websites:

Accurate, informative page titles
Titles which contain important keywords related to the content on the page.

Keywords in filename's
www.yourdomain.com/page1.html OR www.yourdomain.com/photographs.html? - The latter is more descriptive - it's clear that the page has something to do with photographs.

Keyword rich content
I am careful not to over-saturate pages with too many keywords that the point of the page isn't conveyed well. I optimise the content to contain the right balance of keywords.

"URL Rewriting"
Possibly the most complex method to SEO. It involves converting URL's like www.yourdomain.com/news.php?id=1354&category=latest, to something that looks nicer, and is easier to read, such as www.yourdomain.com/news/latest/1354/title_of_news_article_here/, the latter URL also provides keywords for search engines to pick up. However, this method can only be implemented if your website is running on an Apache web server with "mod_rewrite" enabled.